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SummerWorks Campaign

Project type

Integrated campaign

Date

Summer 2023

Location

Boston, MA

As the creative lead of the design team for SummerWorks, we created a dynamic multichannel marketing campaign with the primary objective of significantly boosting applicant numbers.

SummerWorks is a program that offers in-person internships at various worksites throughout Boston, providing youth aged 14 to 24 with valuable skills and exposure to diverse career pathways. The campaign, which encompassed a direct mail appeal and strategic advertisements on social media platforms, Spotify, YouTube, and a compelling MBTA campaign, was specifically tailored to resonate with both Boston parents and youth.

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