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Headstart Recruitment

Project type

Integrated campaign

Date

2021-2022

Location

Boston, MA

A multichannel marketing campaign for Head Start & Children's Services, a national program providing childcare and education to low-income families. The project aimed to address the 2022 national crisis in early education field recruitment by focusing on staff diversity, career paths, and societal impact rather than monetary benefits. The campaign encompassed MBTA ads, targeted web ads, and social media initiatives, effectively increasing staff recruitment for Head Start.

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